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Research papers

BUSADS

This paper describes the bus audience model created by The MVA Consultancy to provide audience measurement of advertising on London's buses. The model was successfully launched in 1991 with the approval of JICPAR (Joint Industry Committee for Poster...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Carole Lehman, Catherine Dekker
June 15, 1994
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Citation

Lehman and Dekker (1994a, June 15). BUSADS. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/busads